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You Can Double Your Online Business by Using a Blog
See More articles From amyj@nitromarketing.com
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Web traffic is not guaranteed, but one thing is.
If the quality of the content on your website is good and you have the right keywords in your blog, Google will take note of this. If people stay for marked periods of time on your site, Google may decide to consider you an "authority" on your particular topic.
And if you pass that test, Google will index it, and allow thousands of people to find it. This can result in tons of quality prospects visiting your business website daily.
That said, Google can also be unforgiving. Depending on what you do, it can be "unpredictable."
If Google changes its algorithm or makes the standards for a so-called "authority blog" higher and yours no longer fits within these standards, you may be out of luck. Of course, Google also does not tell you what that standard is, exactly, so it's not as though you can adjust your own behavior accordingly.
What does that mean? Traffic can disappear just like that.
Fortunately, Web 2.0 is now on the scene, and it can be much more effective and much quicker than a search engine (even Google) in ensuring you get a lot of traffic. Blogs, therefore, mean that you as a business owner can take full advantage of Web 2.0.
David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale's Hypnotic Marketing 2.0 bonus interview for the full report.
Had David sat back and waited on the search engines (like the old days), he'd be getting less than half the amount of traffic he's getting now.
There are numerous sites such as Digg.com, Stumbleupon.com, and OnlyWire.com that allow you to share your blog posts and articles with communities of millions of users with just a push of a button.
They're free, and the results can be mind boggling if you use them correctly.
Regardless, there are some things you keep in mind before you submit blog content willy-nilly. How effective your blog is largely depends on those sites' community members.
In these communities, democracy is key. People vote your blog article up or down. If enough people like it and vote it up, the article becomes highly visible, which means that you get more traffic. It depends on your content and its quality.
If you blog with marketing in mind and you write things that really sound like ads or otherwise come across as very self-serving or otherwise scream "marketing," people will run away. Advertising and marketing really have no place when you share content on the site. People don't like to be sold "to," so you shouldn't try it.
Also, if it's just plain boring, it won't receive much love either. Make it interesting, funny, or engaging in some way. The trick is to tie your blog articles back into your product or service in someway. Creativity is key!
One good way to do this is to create articles based upon the calendar. Events, holidays, or seasons can be very interesting to write about. If you write about things currently in the news, this can also be very effective, as long as you keep it interesting.
Joe Vitali wrote a blog called "Desperate Valentines," in which he stated 15 things you could do if you were alone on Valentines Day. He launched that blog on February 14th and what do you think happened? Once he submitted it to Digg.com, he generated almost 20,000 unique hits to his blog.
The possibilities are literally endless, so make sure you blog to take advantage of this key component in Internet marketing, gone Web 2.0.
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Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly; to find out how, check out their bonus interview over at Hypnotic Marketing.
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