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How to Turn the Tables on UnMotivated Home Sellers
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Here's the true story of the accidental discovery of a superbly effective strategy for dealing with feisty sellers. I was a fairly new investor at the time. I was still learning even though I already had my first few deals under my belt. Take away selling was a tactic I'd heard of but never had to guts to attempt. Today it's a strategy I employ at almost every opportunity. It works like this.
To be most effective you have to be in a position where your business isn't dependent on the next deal. You're negotiating from a position of strength because your pipeline is so full of deals. You already know you're going to by X number of houses this month, you just don't know which ones. That's the ideal position for any real estate investor.
Unfortunately back then I wasn't quite in that position. I was intent of making a deal out of anything that came down the pipeline. That turned out not to be such a great idea as I ended up buying a few houses I later wished I hadn't. It wasn't uncommon for sellers to have the upper hand either but that all changed when I learned this tactic.
One day the phone rang and it was a landlord whose tenants had trashed the house and disappeared. The house was on the fast track to foreclosure. The numbers didn't really make it a great deal be the owner agreed to let me contact the lender to attempt a short sale. I arranged to meet him and his wife at the house so we could get the paperwork out of the way.
It turns out this woman was ticked off at life and apparently it was all my fault. She was convinced my real goal was to steal her identity and her husband's too. It wasn't anything new for sellers to be difficult but this was ridiculous. I'd had enough and it was time for me to fly.
So when this lady finally shut her mouth, I looked her in the eye and calmly said something like this: "Look, I'm only here because your husband called me. You have a problem and I have a solution but I can only help those that want to be helped...and if I really was an identity thief, don't you think I would be smart enough to prey on people who weren't in foreclosure and had lousy credit? I wish you the best of luck but I can't help you."
My intention really was to leave but before I took two steps towards the door, she said "OK, I'll sign the papers." Fortunately I was facing the other direction and couldn't see the stunned look on my face. I had accidentally discovered the amazing power of take away selling.
An outcome similar to this is not uncommon, but take away selling doesn't work every time. So before you try it you need to understand that you really do risk losing the deal. If the seller let's you walk out the door without giving in then it's over. You'd be a fool to go back and try to negotiate a deal at that point because you've given all the power to the seller and you won't get a good deal.
But if the seller is motivated enough that they won't let you "take away" the solution to their problem, then you've suddenly turned the tables. You have taken control of the situation and the deal ought to be done in short order. Try it. It works wonderfully.
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