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CocaCola Sign Language Tracks American Culture
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The Coca-Cola Company has made a worldwide name for itself, in no small part due to the help of colorful, decorative signs advertising the bubbly beverage throughout the company's history. Coke signage has included various types including wooden, tin, and the highly coveted enameled (porcelain Coca-Cola signs).
Tin was cheap and plentiful and many signs were tin ones. As a Coca-cola collectible, tin signs are popular and affordable. Replica signs are a very thrifty choice for anyone on even a tight budget who likes the look without the price of the real thing.
As the years have passed, the more durable porcelain Coca-Cola signs held up better to the elements compared to their painted tin counterparts. As a result, the enameled versions are in much greater demand. And with greater demand comes greater prices too, naturally.
Due to wood's poor durability when exposed to the elements, wooden Coca-Cola signs are among the more rare types found on the market today. The going prices usually reflect this too, as many collectors realize what a find it is to locate one that was stored away in an attic or barn or wharehouse for many years.
Some Coke signs were murals painted directly onto interior and exterior walls. Preserving and relocating this type of sign is problematic and not in the scope of most Coca-Cola sign enthusiasts. For them, smaller and more portable signs are more sensible. Fortunately, that still leaves many choices.
It is remarkable just how many different types of signs were produced in the company's history. Perhaps it is this great diversity that adds to the collecting appeal of Coca-Cola signs. The round "button" sign is always a favorite among collectors and is available in many sizes. The porcelain "fountain service" flange signs are also quite popular. Additional choices for the Coca-Cola collector to consider include the rectangular, square, die-cut, cardboard, paper (festoon) and even glass (mirror) signs. Some collectors like to get an example from each category for their Coke collection.
Another fascinating aspect of Coca-Cola signs is the fact that they often were literally "signs of the times", reflecting the culture and events of the day in which they were produced. For example, at the turn of the century, Coca-Cola signs featured women wearing Victrorian-era gowns. During WWII, many of Coke's signs demonstrated support for the war effort. Christmas was a special time with Haddon Sundbloom creating a version of Santa Clause for Coca-Cola Christmas signs. For many Americans, it is this image of Santa that we know and cherish today.
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